Google was quick to figure out a way to drive revenue, both for themselves and other brands, through the launch of AdWords – the first alternative (or partner in crime) to SEO for increasing website traffic through search. Technologic (2000-2003) The age of “buy it, use it, break it, fix it” To describe this age of SEO, we’d like to reference Daft Punk’s most “black-hat optimized” song, “Robot Rock,” - one in which the duo repeats “Rock, Robot Rock” a whopping 52 times!Īs time passed, algorithms evolved, SEOs raced to keep up with new challenges, and in just under seven years, we moved into the next era (of Daft Punk and SEO!). It was all about freelancers working on black hat tactics to stuff keywords on pages and buy backlinks. For example, porn sites, pharmaceutical sites, and gambling sites at the time were some of the first to adopt and benefit from SEO since they weren’t able to advertise on many other marketing channels. Not only did Daft Punk finally drop their first album, “Homework,” but it was also the year that Larry Page and Sergey Brin registered the Google domain.ĭuring the 1990s, SEO mainly existed as an isolated functionality, usually outside the enterprise environment. That’s quite a lot of growth in just 30 years! With this in mind, it makes sense that the role of SEOs have also evolved tremendously during this timeframe. According to Internet Live Stats, as of March, 2020, there are now over 1.7 billion websites registered. A few years later, the first search engines, such as Excite and Yahoo, were launched with the mission of satisfying people’s need for navigating the web. The site focused on the World Wide Web Project and ran on a NeXT computer at the European Organization for Nuclear Research, CERN. In 1991, the first website was created by Tim Berners-Lee. Robot Rock (1991-1999) Daft Punk ranks with Robot Rock Let’s take a look at where it all started. Want to get into the Daft Punk spirit? Check out our Daft Punk playlist on Botify’s official Spotify account to get into the vibe as you read along!Īnd what could help explain the history of algorithm optimization more than the birth and progression of “Robot Rock,” a Daft Punk anthem and an umbrella term we’re going to use to describe their music throughout this article. So, how connected are the bots of SEO to the bots of Daft Punk? Turns out, very! Through the lens of Daft Punk, let’s discuss the story of search engine optimization.
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