![]() ![]() When we searched for ‘k-beauty sydney’, our Maps SERPs showed us that these two stores’ websites mention k beauty or Korean makeup, two keywords that are similar to our initial search query. It’s roughly the same when it comes to GMB rankings. The basics of search engine optimisation tell us that we have to strategically place keywords throughout our website to help it rank in a user’s SERPs. Still not convinced? Here are more reasons why you should use Google Posts more often. Google will pick up these keywords and will highlight them in SERPs – considered as ‘featured snippets’ in GMB profiles. This way, when someone searches for you on Google Maps, your profile can come up in the results. Whenever you create a Google Post, you’ll need to keep in mind that the first 100 characters should contain the keyword or words you want to rank for.
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